I’m waiting for a customer who hires us for their Sweet 16, engagement party, wedding and then children’s birthday, I’m sure it’s inevitable.Ģ. There are customers who hire us for their annual Halloween, Christmas or New Year’s party. There are businesses that hire us every year for a holiday party or employee appreciation night. There are non-profit organizations that hire us every year for their fundraiser dinners. We also have a local college that hires us 3-4 times a year for various student events. Several of our customers are schools and every year we are hired for their prom, graduation or formal dance. The photo booth business is a bit unique in that you can have repeat customers, it is not impossible. The photo booth has become a “must have” for Weddings, Proms and Sweet 16s, at least in my market.
Engaged couples especially, are often of the mindset that “we are only getting married once, let’s spare no expense and splurge.” The average wedding cost is about $30,000 and I’m fine with taking a small piece of that pie. The other benefit to not having reoccurring customers is that they are willing to pay a premium. Even at our most expensive rental, $1500, the cost is considerably less than the customer purchasing one of their own.
People rent things that they rarely use or only need once and it doesn’t make financial sense to purchase. However, this is also the exact reason that people rent anything and that this business exists. Most photo booth gigs, whether a wedding or birthday party, are one and done, never to be hired by the customer again. In this article we’ll provide some comments from the Four Hard Truths article by Rick Brewer.
However, before you buy a photo booth, there are some realities that you should know about the unique industry you’re about to get into. So you’ve figured out there is a market for serving your local area with a photo booth.
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